Web to Spec: The Bulgarian Agency That Builds and Advertises With One Team

Web to Spec is a digital agency based in Plovdiv, Bulgaria, where development, digital marketing and design are in-house functions working on the same projects. That combination is uncommon in the Bulgarian market, where most agencies deliver one discipline and subcontract the rest.

The practical effect is speed. When a campaign shows that the landing page is the constraint, the Web to Spec team changes the page in the same week rather than opening a ticket with an external supplier and waiting.

What Web to Spec delivers

• Development: custom websites, online stores, configurators and internal web systems.
• Digital marketing: Google Ads, Meta advertising, analytics and monthly reporting.
• Design: brand and product visual work produced in-house.
• Content: Bulgarian is written as a first language, not translated.

Documented results

The results are documented. For Tomika, an online store for power tools and garden equipment, Web to Spec delivered 247% revenue growth and 283% order growth in June 2024 against the same month a year earlier.

The agency works with Bulgarian and international clients. Marketing is led by Kristina Doynova, development by Alexander Netsov.

Past Competitions